I grew up in middle Georgia on Lake Sinclair, working construction alongside my dad — so I know firsthand what it takes to keep a home service business running. Before I got into marketing, I spent years as an operational compliance auditor for national retail chains like Target, SteinMart, and Kohl's, where my job was walking into a business and finding exactly what was broken and making the action plan to fix it. From there, I've ran my own local business, got into marketing, and have managed over $5M a year in marketing budgets that drove more than $50M in revenue for other businesses.

That mix is the whole point: I know what makes a phone ring, and I'm trained to spot where the money leaks out. Today I help home service pros turn the Google Business Profile they already own into their #1 source of high-quality calls — by fixing what's quietly costing them customers, with less guesswork and no fluff.